What is failure wasn't an option?

Ever dream about what you could do if you didn’t have to worry about failing?

We have all failed at one thing or another, some more serious topics than others. However, have you ever taken the time to stop and think about what you would do if you could not fail? I’m sure we all have spent time daydreaming about this topic… why wouldn’t we dream of a perfect world? 


Whether it be giving back, having more control over our own lives, or simply making more money, success is described differently by everyone. What would YOU do if you couldn’t fail?


“I would have that retreat house on the lake,” laughed Jeff Mattingly, Bourbon 30 artisan and owner. “But in all seriousness, I would do a lot more philanthropy,” he said.


Mattingly also has dreams about his distillery growing and serving the Georgetown community. “I would love to provide more jobs for people,” he said. Mattingly currently provides jobs for about six people and looking to expand come the new year. “We are really excited about the idea of moving into a bigger place. We are just busting at the seams right now, but in a good way!” he said. 


Bourbon 30 currently works with Honor Flight Kentucky and Honor Flight TriState and just started an endeavor with The Ronald McDonald Charities of Kentuckiana. “I would love to give more money to the Honor Flight programs so we can send more vets to the memorials in Washington D.C.,” Mattingly said. “It is such an honor to work with vets in this way!”


When I asked Jeff about what he would do if failure was not an issue, it seemed all of his answers were about other people. So, I asked him about it. Why? 


“Because when my time is up, I would like to know I did everything I could to help as many people as possible,” said Mattingly. “That is what we are put on Earth to do and it makes me happy,” he said.


Mattingly has experienced his dealings with failure since starting Bourbon 30 in 2010, but isn’t afraid of a little challenge. “On the flip side, I would be worried about not being able to fail,” Mattingly said. “Simply because failure is a teaching tool. It is our obligation to fail in order to succeed,” he said.